new year

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Shoesday Atlanta Special: $1 Adrenaline Fitness Enrollment and Free membership + 10% off

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It’s the New Year. Why not start it off by turning over a new leaf? For the entire month of January, New Balance Atlanta is pairing up with Adrenaline Fitness to offer you gym enrollment for only $1 + first month FREE with ANY purchase at a New Balance Atlanta store! (Valid on purchases between Jan. 1st – Jan. … Continue reading »

Happy Holidays!

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From our Shoesday family to yours, we wish you the happiest of holiday seasons! May the New Year be prosperous! Be sure to take advantage of our 12 Deals of Christmas while there’s still time! All deals expire 12/31/11

New Arrivals

What does your store have in stock for you..literally? Go here to find out if we have that shoe you saw someone else wearing or that one you saw in that magazine. Chances are we have it. If we don't, send us a msg and we'll get it for you. No questions asked.

All Things Minimus

Inspired by barefoot running and designed to be used with Good Form Running principles, NB Minimus introduces an entirely new running experience. A challenge for experienced runners. A great starting point for beginners looking to develop good form. NB Minimus offers the comfort of a running shoe in a minimal, low-to-the-ground package.

Healthy Eats

Here you will find amazing recipes for food that not only tastes good but is also good for you. Whether you're in the mood for a hotly pressed panini or a cool, crisp fruit salad, you're bound to find something that will satisfy for taste buds. So go ahead and indulge in the goodness.

Good Form Running

The unique partnership between New Balance and Good Form Running is borne of a simple insight. This insight is no complex, technical concept rooted in the complicated worlds of product design or biomechanics, but rather an unassuming fact that most runners — be they occasional joggers or elite athletes — were never taught how to run.

You're not the only 1

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