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A Brighter Geometry: Inside the New NB Minimus Zero Uppers

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Somewhere in the middle of explaining the thinking behind the design of the upper for a new minimalist running shoe, Drew Nyssen has gotten stuck on pin art. “Those toys with the metal pins that take the form of whatever you put against them”, explains the Senior Designer in New Balance’s Advanced Products Group, “every pin … Continue reading »

New Arrivals

What does your store have in stock for you..literally? Go here to find out if we have that shoe you saw someone else wearing or that one you saw in that magazine. Chances are we have it. If we don't, send us a msg and we'll get it for you. No questions asked.

All Things Minimus

Inspired by barefoot running and designed to be used with Good Form Running principles, NB Minimus introduces an entirely new running experience. A challenge for experienced runners. A great starting point for beginners looking to develop good form. NB Minimus offers the comfort of a running shoe in a minimal, low-to-the-ground package.

Healthy Eats

Here you will find amazing recipes for food that not only tastes good but is also good for you. Whether you're in the mood for a hotly pressed panini or a cool, crisp fruit salad, you're bound to find something that will satisfy for taste buds. So go ahead and indulge in the goodness.

Good Form Running

The unique partnership between New Balance and Good Form Running is borne of a simple insight. This insight is no complex, technical concept rooted in the complicated worlds of product design or biomechanics, but rather an unassuming fact that most runners — be they occasional joggers or elite athletes — were never taught how to run.

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